Microsoft’s full-screen ad encourages users to make Edge their default browser

Microsoft has always gone out of its way to promote Edge, even doing things that are difficult for users to understand.

Now, Microsoft has taken the promotion of Edge to a new level.

Recently, according to Neowin, some users found that when they opened Edge, a full-screen page appeared that even occupied the browser's title bar, making it impossible for users to close it in the usual way.

If you follow the instructions on the full-screen page and click Start, a second page will appear where Microsoft asks you to set Edge as the system's default browser.

The good news is that this change is not mandatory and users can uncheck the 'Use Microsoft's recommended browser settings' box rather than being forced to accept the recommendation.

As far as we can tell, this full-screen ad appears after the Edge update, which suggests that Microsoft will probably gradually try to include a more "effective" way of promoting the browser after the update, in addition to a promotional page.

It's worth noting that while Microsoft has come up with a lot of ideas to promote Edge, according to data published by statcounter, Edge's market share actually decreased instead of increasing in February this year.