Apple considering bid for live Premier League rights, says Breaking News
According to reports from Bloomberg, Apple is considering bidding for the live streaming rights to the English Premier League and the English Football League (EFL), and according to the Bloomberg report, which cites two of the people familiar with the matter, Apple would be the fourth-largest contender for the rights to broadcast football's premier league if it decides to go ahead with the plan.
Apple could enter race for Premier League broadcasting rights
This could add significantly to the current £5.1 billion (US$6.23 billion) valuation of the Premier League broadcasting rights, with the existing three-year rights due to expire in 2025. Bidding wars between Sky Sports, BT Sport and Amazon Prime Video have raged in recent years, with Sky Sports usually the most aggressive player, but there have been concerns about Amazon's bidding power in recent years.
The terms have ensured that no single broadcaster will have access to all of the Premier League's broadcasting rights, so any deal Apple strikes with the Premier League for broadcasting rights is unlikely to be like its exclusive deal with Major League Soccer (MLS).
Apple TV+ adds sports content
Apple is looking to sports content to attract more viewers to its Apple TV+ streaming service. The company has signed deals with Major League Baseball and Major League Soccer, which can now be watched on Apple TV+ for $14.99 per month or $99 per season for an MLS Season Pass. Watch.
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